How To Overcome Sales Objections In Your Tattoo Business.

MASTERING CLIENT OBJECTIONS: SECURING HIGH-VALUE TATTOO BOOKINGS: When it comes to closing tattoo bookings, you'll often face three main objections. Here's how to masterfully handle them and secure more high-value tattoo projects. #1: THE DELAY OBJECTION Commonly heard as "I need to think about it." It's crucial to convey that delaying is a decision in itself, and often not in their best interest. Use responses like, “You’ve wanted this tattoo for years, will another day change that?” or “If you leave now, what are the chances you’ll make this meaningful change?” Highlight the cost of delaying their decision. #2 THE DECISION MAKER OBJECTION Sometimes, a client may hesitate, feeling they need another's approval. Tackle this by asking if they're seeking permission or support from someone else, like a spouse. Use questions like, “Does your partner support your desire for this tattoo?” This often reveals the true objection, typically related to cost. #3: PRICE/VALUE OBJECTION This arises when the client doesn’t perceive enough value in the tattoo. Emphasize the importance of investing in quality artistry. Remind them that cutting corners now may lead to higher costs later, like getting a cover-up for a poorly done tattoo. Use the 'buy nice or buy twice' philosophy. HONORABLE MENTION: TATTOO OBJECTIONS Tattoo-specific objections can be easier to handle. For instance, "I’m too old for a tattoo," or concerns about the process. Use testimonials from clients with similar reservations who had positive experiences. For concerns about the tattoo process, assure them of your studio's professionalism and care. In each case, the goal is to guide the client to see the value and significance of the tattoo, addressing their concerns directly and empathically.