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WHAT IS C.A.C: Most Tattoo Studio Owners keep tabs on their profits, bookings, and client turnover, but there are other crucial metrics to track. Today, we're diving into Customer Acquisition Cost, or C.A.C, as it applies to the tattoo industry. Customer Acquisition Cost represents the investment required to attract a new client to your tattoo studio. It encompasses all marketing and sales expenses associated with gaining a new patron. HOW TO CALCULATE C.A.C The formula is straightforward: (Total Marketing Spend + Total Sales Expenses) ÷ Number of Clients Acquired = CAC IMPORTANCE OF TRACKING C.A.C Even if you're attracting a steady stream of clients, your bank account might not reflect this influx. A high C.A.C can diminish the profitability of new clients. To enhance earnings, assess and optimize your marketing strategies to reduce costs. A rising CAC signals a need to evaluate your advertising spend. Discontinue underperforming ads and explore new marketing avenues. HOW TO BOOST PROFITABILITY To augment your studio's profitability, you can lower client acquisition costs or increase client spend. Reducing C.A.C might involve decreasing ad spend or revising sales commissions. Consider cost-effective alternatives like virtual assistants for client engagement. Alternatively, boost client spend through premium services or upselling high-value tattoo experiences. Reassess your pricing and expand your offerings with merchandise or aftercare products to enhance client value. BEFORE YOU LEAVE… For more industry insights and strategies for tattoo studio growth, check out our other resources. Stay informed on tattoo trends, promotions, and more by joining our newsletter.
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