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TATTOO TRIGGER APPROACH: This approach, known as the Tattoo Trigger, is revolutionary for many in the tattoo industry. Before we explore it, let’s examine two common but flawed approaches: the organic model and the paid ads model. The organic model, relying solely on word-of-mouth or organic website traffic, often falls short. Industry stats show only about 10% of referrals lead to actual tattoo sessions, and the client churn rate stands at 16%. This means even if you gain new clients organically, you're likely to lose some too. For instance, imagine you have 100 clients. If 10% refer others, you get 10 new clients. But with a 10% churn, you end back where you started – no growth, just a cycle. The paid ads model, using ads to attract new clients, can be quicker but often proves costly and unsustainable. Without an irresistible offer and efficient conversion processes, turning leads into paying clients can be challenging. Here's where the Tattoo Trigger model comes into play. It involves offering flexible payment options, making it more accessible for clients to commit to your tattoo services. This strategy helps in acquiring more clients and boosting revenue while also reducing client turnover. How to Implement the Tattoo Trigger Model: Partner with a Financing Company: Collaborate with a firm to provide client-friendly payment options. Craft a Compelling Offer: Develop an attractive proposition and sales strategy for potential clients. Establish Follow-up Systems: Have mechanisms to pursue leads and convert them effectively. By adopting the Tattoo Trigger model, you can potentially elevate your studio's revenue significantly. Move beyond traditional methods and embrace this innovative approach for sustainable growth in your tattoo business.
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